Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia
Bakery products become a regular food in most part of the world and are essential commodities today. There is a high potential for business growth in selling bakery products. In the business world, Small-Medium Enterprises (SMEs) are primarily engaged in the bakery business, but cannot compete with...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/40825/1/6%20IFRJ%2021%20%2806%29%202014%20Jayaraman%20399.pdf |