Exploring employer branding in Malaysia banking and hotel industries
The employer brand studies that have been conducted to employees are sprouted in the academic and industrial literature. Nonetheless, little qualitative investigation has been made to explore the employer brand from the perspectives of employers in hotel and banking industry. This study explored the...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40989/1/40989.pdf |