Exploring employer branding in Malaysia banking and hotel industries
The employer brand studies that have been conducted to employees are sprouted in the academic and industrial literature. Nonetheless, little qualitative investigation has been made to explore the employer brand from the perspectives of employers in hotel and banking industry. This study explored the...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40989/1/40989.pdf |
| _version_ | 1796973847782621184 |
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| author | Mohamad, Siti Fatimah Md Sidin, Samsinar |
| author_facet | Mohamad, Siti Fatimah Md Sidin, Samsinar |
| author_sort | Mohamad, Siti Fatimah |
| collection | UPM |
| description | The employer brand studies that have been conducted to employees are sprouted in the academic and industrial literature. Nonetheless, little qualitative investigation has been made to explore the employer brand from the perspectives of employers in hotel and banking industry. This study explored the components of employer brand that have been implemented in organizations as perceived by the human resource managers. In-depth interviews were conducted to four managers from reputable hotels and banks in Malaysia. Seven themes of employer brand were extracted from the findings: learning and growth, organization culture and management, work environment, credibility and reputation, reward and recognition, job security, and social-oriented. These themes are believed to be the employer brand dimensions that are able to attract and retain employees, from the perspectives of employers. On the other hand, from the perspectives of employees, only three employer brand dimensions were identified based on a quantitative study. The three dimensions are organization, individual, and growth. Implications of identifying the employer brand dimensions are discussed in this paper. |
| first_indexed | 2024-03-06T08:48:37Z |
| format | Conference or Workshop Item |
| id | upm.eprints-40989 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:48:37Z |
| publishDate | 2015 |
| publisher | Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia |
| record_format | dspace |
| spelling | upm.eprints-409892016-07-28T03:38:59Z http://psasir.upm.edu.my/id/eprint/40989/ Exploring employer branding in Malaysia banking and hotel industries Mohamad, Siti Fatimah Md Sidin, Samsinar The employer brand studies that have been conducted to employees are sprouted in the academic and industrial literature. Nonetheless, little qualitative investigation has been made to explore the employer brand from the perspectives of employers in hotel and banking industry. This study explored the components of employer brand that have been implemented in organizations as perceived by the human resource managers. In-depth interviews were conducted to four managers from reputable hotels and banks in Malaysia. Seven themes of employer brand were extracted from the findings: learning and growth, organization culture and management, work environment, credibility and reputation, reward and recognition, job security, and social-oriented. These themes are believed to be the employer brand dimensions that are able to attract and retain employees, from the perspectives of employers. On the other hand, from the perspectives of employees, only three employer brand dimensions were identified based on a quantitative study. The three dimensions are organization, individual, and growth. Implications of identifying the employer brand dimensions are discussed in this paper. Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia 2015 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/40989/1/40989.pdf Mohamad, Siti Fatimah and Md Sidin, Samsinar (2015) Exploring employer branding in Malaysia banking and hotel industries. In: International Conference on Natural Resources, Tourism and Services Management 2015, 14-16 Apr. 2015, Hotel Promenade, Kota Kinabalu, Sabah. (pp. 512-529). http://www.ikdpm.upm.edu.my/dokumen/IKDPM_Proceeding_ICNTS2015.pdf |
| spellingShingle | Mohamad, Siti Fatimah Md Sidin, Samsinar Exploring employer branding in Malaysia banking and hotel industries |
| title | Exploring employer branding in Malaysia banking and hotel industries |
| title_full | Exploring employer branding in Malaysia banking and hotel industries |
| title_fullStr | Exploring employer branding in Malaysia banking and hotel industries |
| title_full_unstemmed | Exploring employer branding in Malaysia banking and hotel industries |
| title_short | Exploring employer branding in Malaysia banking and hotel industries |
| title_sort | exploring employer branding in malaysia banking and hotel industries |
| url | http://psasir.upm.edu.my/id/eprint/40989/1/40989.pdf |
| work_keys_str_mv | AT mohamadsitifatimah exploringemployerbrandinginmalaysiabankingandhotelindustries AT mdsidinsamsinar exploringemployerbrandinginmalaysiabankingandhotelindustries |