The importance of foreign language skills in the tourism sector: a study of employees’ perceptions in hotels in Malaysia
Promoting tourism is a crucial part of the national economic policy in Malaysia and thus there is an inherent need to attract and cater for more than 25 million overseas visitors. Malaysia is a multi-ethnic and multi-linguistic country. Malaysia has a good reputation among overseas visitors for bein...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41174/1/41174.pdf |