Mediation effects of knowledge and attitude on relationship between internal and external message response to recycling campaigns and recycling practices
Communication plays a vital role in deliberating ideas and information on environmental issues. Nevertheless, the success depends on the extent of people responded to the given messages. Malaysia launched recycling campaign in November 2000 with full support from media and stakeholders. Recycling i...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41382/1/FBMK%202013%2029R.pdf |