Effects of go-green campaigns on changing attitude towards green behaviour
A lot of effort has been made by the Malaysian government via go-green campaigns to relay the importance of green behaviour to society. Go-green campaigns have been in force over the last three decades but the effectiveness of such campaigns is yet to be determined. This study seeks to uncover the a...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41730/1/07%20JSSH%201359-2015.pdf |