Halal food supply chain knowledge and purchase intention
This study examines the influence of halal supply chain knowledge on Muslim and non-Muslim consumers’ intention to purchase halal food products. This includes knowledge of halal feed, the halal slaughtering process, halal handling and storage, halal packaging, halal logistics, and halal retail. Conv...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2015
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Online Access: | http://psasir.upm.edu.my/id/eprint/41756/1/8.%20Halal%20Food%20Supply%20Chain%20Knowledge%20and%20Purchase%20Intention.pdf |