Jaya Tuition Centre
This case revolves around the business survival of Jaya Tuition Centre, Melaka (JTCMM), a franchisee of Jaya Tuition Centre (JTC). JTCMM has been showing poor performance compared to other JTC franchisees. The difficulties facing JTCMM are reflected by symptoms such as declining sales, customer comp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/42901/1/Jaya%20Tuition%20Centre.pdf |