A generational cohort study of the relationship between religious intensity and religious assurance for the purchase of non-food products
This paper reports on a study of a special market segment in Malaysia: A group of consumers labeled as the generational cohort of the Malaysian generation Y (Gen Y) consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer’s make up on the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/43498/1/abstract00.pdf |