Adapting evidence-based intervention in rural tourism policies: pragmatic benchmarking considerations for tourism business operations in Semporna, Sabah, Malaysia
Purpose: This study aims to assess the possibility of adapting evidence-based policies in the daily operations of tour operators in Semporna, Sabah, Malaysia. This intervention is important, as on-site investigations reveal that operators are operating their businesses with little reference to the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/43659/1/Adapting%20evidence-based%20intervention%20in%20rural%20tourism%20policies.pdf |