Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah
The purpose of this paper is to further the understanding of island sport tourism in Sabah, Malaysia. Specifically, the authors utilised the push and pull theory to examine how motives and destination image attract sport tourists to spend their holidays in Sipadan Island, Sabah, Malaysia. Findings i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Pitesti, Romania
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/43819/1/Application%20of%20push%20%26%20pull%20theory%20in%20island%20sport%20.pdf |