Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products

This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of M...

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Bibliographic Details
Main Authors: Ahmad, Ahlam Nuwairah, Abd Rahman, Azmawani, Ab Rahman, Suhaimi
Format: Article
Language:English
Published: International Association of Computer Science and Information Technology Press 2015
Online Access:http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf