Socio-demographic variables influence on media literacy towards soft drink advertisement among adolescents in Klang Valley, Malaysia
Background: Media literacy was found to be a preventive method from being misled by soft drink advertising. Objectives: The purpose of this paper is to present research findings on media literacy towards soft drink advertisement among adolescent in Malaysia. This paper also examines the influence o...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
American-Eurasian Network for Scientific Information (AENSI) Publications
2015
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Online Access: | http://psasir.upm.edu.my/id/eprint/46321/1/Socio-demographic%20variables%20influence%20on%20media%20literacy%20towards%20soft%20drink%20advertisement%20among%20adolescents%20in%20Klang%20Valley%2C%20Malaysia.pdf |