Students online purchasing behavior in Malaysia: understanding online shopping attitude
Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes from...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46409/1/Students%20online%20purchasing%20behavior%20in%20Malaysia%20understanding%20online%20shopping%20attitude.pdf |