Using apps to improve service delivery in Malaysian hotels: rational of guests and employees

The paper considers a looming crisis for the important Malaysian tourism sector , namely, the lack of communication skills of hotel staff. There are a growing number of overseas visitors coming to this popular destination, yet hotel staff, polite as they may be, are increasingly unable to communicat...

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Bibliographic Details
Main Authors: Selke, Raimond, Torsten, Schaar, Ang, Lay Hoon
Format: Article
Language:English
Published: Tourism Educators Association of Malaysia (TEAM) 2015
Online Access:http://psasir.upm.edu.my/id/eprint/46830/1/Using%20apps%20to%20improve%20service%20delivery%20in%20Malaysian%20hotels%20rational%20of%20guests%20and%20employees.pdf