Visiting friends and relatives (VFR) market: a conceptual framework
This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reaso...
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| Format: | Article |
| Language: | English |
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Tourism Educators Association of Malaysia
2006
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf |