The Mediating Role of Perceived Risk in the Relationship between Restaurant Food Hygiene Quality and Consumer Purchase Intention
As the concern for food safety increases among consumers today, the foodservice industry inevitably has to strive to meet the required food hygiene quality. Previous literatures have widely suggested the significant role of food safety in consumer purchase intention. Yet, theoretical model in unders...
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| Format: | Thesis |
| Language: | English English |
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2007
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| Online Access: | http://psasir.upm.edu.my/id/eprint/5314/1/FSTM_2007_12.pdf |