Relationship between susceptibility to normative influence and purchase intention towards global brands in Nigeria
Due to recent globalization has led to increase with many foreign companies competing with each other making consumers purchase intention more important issues for marketers and difficult to understand. Recent study has shown that norms of groups’ they associated influence consumer purchase intentio...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Center for Promoting Ideas
2016
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/53761/1/Relationship%20between%20susceptibility%20to%20normative%20influence%20and%20purchase%20intention%20towards%20global%20brands%20in%20Nigeria.pdf |