Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development

Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in th...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Mohamad, Bahtiar, Abu Bakar, Hassan, Ismail, Ahmed Rageh, Halim, Haslina
Formáid: Alt
Teanga:English
Foilsithe / Cruthaithe: Future Academy 2016
Rochtain ar líne:http://psasir.upm.edu.my/id/eprint/53841/1/Corporate%20Identity%20Management%20%28CIM%29%20model%20in%20Malaysian%20higher%20education%20sector.pdf