Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development
Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Future Academy
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53841/1/Corporate%20Identity%20Management%20%28CIM%29%20model%20in%20Malaysian%20higher%20education%20sector.pdf |