Consumers’ perceptions of green marketing in the hotel industry
This paper attempts to explore the evolution of green marketing in the hotel industry. This study is guided by three research questions: (1) to explore the level of understanding of local and international tourists on green marketing; (2) to gather tourists’ points of view if marketers have failed o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55370/1/Consumers%20Perceptions%20of%20Green%20Marketing%20in%20the%20Hotel%20Industry.pdf |