Consumers’ purchasing decision towards food products of small and medium enterprises
The gross domestic product (GDP) of Malaysia has continuously increased from year to year. All industry sectors are responsible for contributing to Malaysia’s GDP, including the food and beverage (F&B) industry. The sales within the Malaysian F&B retail industry were forecast to grow yearly....
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Econjournals
2016
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/55371/1/Consumers%E2%80%99%20purchasing%20decision%20towards%20food%20products%20of%20small%20and%20medium%20.pdf |