Destination image as a determinant of tourist satisfaction and loyalty
Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Sabah
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55458/1/Destination%20image%20as%20a%20determinant%20of%20tourist%20satisfaction%20and%20loyalty.pdf |