Reconciling trademark valuation method for commercial purposes with infringement cases
It is important to specifically conduct research on reconciling trade mark valuation method for commercial purposes with infringement cases due to lack of research in this area. An infringement could cause substantial damage to a company’s trade mark reputation. Not only would it undermine the trade...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55690/1/GSM%202014%202RR.pdf |