Beyond corporate image: projecting international reputation management as a new theoretical approach in a transitional country
This paper seeks to build a theoretical approach to international reputation management from the perspective of strategic management and multiculturalism. Collective ideas and arguments are undertaken based on literature reviews of public relations, corporate communication, strategic management and...
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Management, Universiti Putra Malaysia
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/5612/1/IJEM.pdf |