Rethoric in Radio Advertisements’ Discourse
Rhetoric, that is the art of using beautiful and attractive language to inform, persuade and influence the readers’ or listeners’ minds plays an important role in advertisements. The advertising sector that is rapidly developing today, contributing towards the country’s economic growth relies on rhe...
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| Format: | Thesis |
| Language: | English English |
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2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/5648/1/FBMK_2009_12.pdf |