Factors Affecting Students' Online Shopping Attitude and Purchase Intention
The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active...
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| Format: | Thesis |
| Language: | English English |
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2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/5673/1/FEM_2009_3.pdf |