Factors Affecting Students' Online Shopping Attitude and Purchase Intention

The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Delafrooz, Narges
Format: Abschlussarbeit
Sprache:English
English
Veröffentlicht: 2009
Schlagworte:
Online Zugang:http://psasir.upm.edu.my/id/eprint/5673/1/FEM_2009_3.pdf