Consumer awareness, perception, attitude and willingness-to-pay for organic rice in Klang valley, Malaysia
Consumers are now aware about their health, food safety and environment as they are worried about the presence of the negative consequences of chemical residues occasioned by conventional production methods. People are now willing to pay increasing premium price for organic product since its product...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/59046/1/FP%202015%2023.pdf |