Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia
The purpose of this study is to investigate the influence of young adults’ attitude towards advertisement appeals on consumer buying behaviour among young adults. Advertisement has been a very common communication tool used in marketing products to consumers. However, the attitude of young adults to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/59257/1/Relationship_between_Attitude_towards_Advertisement_Appeals_and_Consumer_Buying_Behaviour_among_Young_Adults_in_Malaysia.pdf |