Halal Malaysia brand equity mishap: false recognition of brand mere recognition using implicit association test

Brand mere recognition is the fundamental step in the brand awareness and the first hurdle that any brand need to achieved before brand equity can come into the picture. Thus, consumers’ ability to recognize brand through its symbol or logo is very crucial and despite of its significant it is consid...

Full beskrivning

Bibliografiska uppgifter
Huvudupphovsmän: Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab Rahman, Suhaimi
Materialtyp: Conference or Workshop Item
Språk:English
Publicerad: Faculty of Food Science and Technology, Universiti Putra Malaysia 2017
Länkar:http://psasir.upm.edu.my/id/eprint/60347/1/46-28.pdf