Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals
Marketers, in academia and business practice, are continually searching for new and more effective methods. One such approach that has gained popularity in Malaysian private hospitals, in recent years, is relationship marketing. This study examined the extent to which relationship marketing strategi...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Academy of Marketing Science
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60404/1/Employment%20of%20relationship%20marketing%20strategies%20for%20enhancing%20customer%20satisfaction%20in%20Malaysian%20private%20hospitals.pdf |