Antecedents and outcomes of destination image of Malaysia
The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60870/1/Antecedents%20and%20outcomes%20of%20destination%20image%20of%20Malaysia.pdf |