Assessment of "Cuti-Cuti Malaysia" as an Advertising Campaign Among Residents in Peninsular Malaysia
The tourism industry in Malaysia is the second largest contributor to the country's economy. The parties involved, especially Ministry of Tourism Malaysia, is making great efforts to promote tourism destinations in the country to local and foreign tourists. One of the programs that had been...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2006
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/6102/1/FH_2006_9%20%28baru%29.pdf |