Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents

Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents

Purpose: The purpose of this study is to understand the factors influencing Iranian tourists’ behavioural intention to use consumer-generated contents (CGC) websites whilst browsing the web when it comes to travel planning, based upon the Technology Acceptance Model (TAM) extension. Design/methodolo...

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Bibliographic Details
Main Authors: Balouchi, Mina, Abdul Aziz, Yuhanis, Hasangholipour, Tahmoures, Khanlari, Amir, Abd. Rahman, Azmawani, Raja Yusof, Raja Nerina
Format: Article
Language:English
Published: Emerald 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61814/1/Explaining%20and%20predicting%20online%20tourists%E2%80%99%20behavioural%20intention%20in%20accepting%20consumer%20generated%20contents.pdf

Internet

http://psasir.upm.edu.my/id/eprint/61814/1/Explaining%20and%20predicting%20online%20tourists%E2%80%99%20behavioural%20intention%20in%20accepting%20consumer%20generated%20contents.pdf

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