Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents
Purpose: The purpose of this study is to understand the factors influencing Iranian tourists’ behavioural intention to use consumer-generated contents (CGC) websites whilst browsing the web when it comes to travel planning, based upon the Technology Acceptance Model (TAM) extension. Design/methodolo...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/61814/1/Explaining%20and%20predicting%20online%20tourists%E2%80%99%20behavioural%20intention%20in%20accepting%20consumer%20generated%20contents.pdf |