Factors influencing consumer’s intention towards online grocery shopping
Online platform nowadays has started to replace the traditional market and require consumers to change their buying habits and patterns extensively. Thus, the trend of having grocery delivered to the doorstep has been introduced to Malaysian consumers especially who lives in urban area. Previous stu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Organization of Scientific Research
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/61859/1/Factors%20influencing%20consumer%E2%80%99s%20intention%20towards%20online%20grocery%20shopping%20.pdf |