Investigating sport tourists’ perceived attributes of Muay Thai, event satisfaction and behavioural intentions of attending future events
The purpose of this study was to investigate which determinants of the theory of planned behaviour (attitudes, subjective norms and perceived behavioural control), perceived attributes and event satisfaction are the best predictors of behavioural intentions in attending future Muay Thai events in Th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/62209/1/Investigating%20sport%20tourists%E2%80%99%20perceived%20attributes%20of%20Muay%20Thai.pdf |