Malaysian consumer spending patterns during festive season
Malaysia was recognized as a unique country where multitude of festival and events were celebrated due to multicultural community. One of the prominent festivals was EidulFitr whereby literally all Malaysian will celebrate it together. However, despite the happy celebration, some of the consumer m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Globeedu Group
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/62338/1/Malaysian%20consumer%20spending%20patterns%20during%20festive%20season.pdf |