Effects of consumer ethnocentrism of Malaysian working women on their purchasing behaviour of halal cosmetic products
The wave of globalization has impacted various industries including the cosmetics industry in Malaysia. The availability of various international brands and home grown brand has given the consumers the luxury to choose a wide variety of cosmetics which are available in the market place. Thus, it is...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63973/1/FEM%202015%2049IR.pdf |