Influence of demographic, food attributes, physical environment and service attributes on perceived value and overall satisfaction at casual dining restaurants in Klang Valley, Malaysia
The increasing population has caused an increase in food demand and a change in eating pattern. Besides, the economic growth has influenced the urban population to spend more on eating outside home. Compared to other types of restaurants, the casualtype restaurants are now gaining attention and po...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/65301/1/FSTM%202015%2036IR.pdf |