Antecedents influencing parents' decisions in selecting higher education institutions
This study examines the factors that influence parent intention in selecting Private Universities for their children. Purposive sampling was used for the study. Target respondents were parents who have the intention to enroll their children into Private Universities in the Klang Valley, Malaysia. Th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/65358/1/%289%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP04%29%20Antecedents%20Influencing%20Parents%E2%80%99%20Decisions.pdf |