Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults

The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communi...

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Bibliographic Details
Main Author: Yamato, Eriko
Format: Article
Language:English
Published: Taylor & Francis 2012
Online Access:http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf