Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults
The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communi...
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf |
| _version_ | 1825932929445920768 |
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| author | Yamato, Eriko |
| author_facet | Yamato, Eriko |
| author_sort | Yamato, Eriko |
| collection | UPM |
| description | The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communication technology has brought changes to media entertainment consumption styles, especially among the younger generation. This article discusses the ‘accumulation’ of Japanese popular culture as part of media consumption experiences. Through the interpretation of some young Malaysians’ experiences, the accumulation was found to be an important part of media consumption in developing the young Malaysians’ mindset towards specific formats, genres or products from Japan despite the differences that exist between the lifestyles of the Japanese and the Malaysians. The paper highlights that the contents of Japanese popular cultural products are crucial. Without a sophisticated depiction of ‘an essential human aspect’ to which young Malaysians could relate, Japanese popular culture would not be well-liked. |
| first_indexed | 2024-03-06T09:49:29Z |
| format | Article |
| id | upm.eprints-65365 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T09:49:29Z |
| publishDate | 2012 |
| publisher | Taylor & Francis |
| record_format | dspace |
| spelling | upm.eprints-653652018-10-08T02:25:13Z http://psasir.upm.edu.my/id/eprint/65365/ Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults Yamato, Eriko The purpose of this study was to understand the experiences of media consumption of Japanese popular culture among Malaysian young adults. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information and communication technology has brought changes to media entertainment consumption styles, especially among the younger generation. This article discusses the ‘accumulation’ of Japanese popular culture as part of media consumption experiences. Through the interpretation of some young Malaysians’ experiences, the accumulation was found to be an important part of media consumption in developing the young Malaysians’ mindset towards specific formats, genres or products from Japan despite the differences that exist between the lifestyles of the Japanese and the Malaysians. The paper highlights that the contents of Japanese popular cultural products are crucial. Without a sophisticated depiction of ‘an essential human aspect’ to which young Malaysians could relate, Japanese popular culture would not be well-liked. Taylor & Francis 2012 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf Yamato, Eriko (2012) Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults. Media Asia, 39 (4). pp. 199-208. ISSN 0129-6612; ESSN: 2377-6277 https://www.tandfonline.com/doi/abs/10.1080/01296612.2012.11689938 10.1080/01296612.2012.11689938 |
| spellingShingle | Yamato, Eriko Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults |
| title | Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults |
| title_full | Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults |
| title_fullStr | Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults |
| title_full_unstemmed | Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults |
| title_short | Accumulating Japanese popular culture: media consumption experiences of Malaysian young adults |
| title_sort | accumulating japanese popular culture media consumption experiences of malaysian young adults |
| url | http://psasir.upm.edu.my/id/eprint/65365/1/Accumulating%20Japanese%20popular%20culture%20media%20consumption%20experiences%20of%20Malaysian%20young%20adults.pdf |
| work_keys_str_mv | AT yamatoeriko accumulatingjapanesepopularculturemediaconsumptionexperiencesofmalaysianyoungadults |