High involvement product information search on the internet among consumers in Yinchuan, China
Consumers are armed with the most efficient ways to get information on product specifications, stores, and promotions due to the advance of the Internet. In China, consumers have increasingly depended on the Internet for pre-purchase information searching, especially for high involvement produ...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/66758/1/FEM%202016%2052%20IR.pdf |