Factors influencing purchase intentions through social networking websites among Malaysian students
As in many other countries, social media has today become one of the fastest and strongest networking and communication tools in Malaysia. This has facilitated the growth of online marketing and online shopping in the country. Realizing this development, companies have to venture into the world of s...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/67447/1/FBMK%202017%2021%20IR.pdf |