Factors influencing continuance intention towards on-demand ridesharing services
On-demand ridesharing services have seen unprecedented growth in recent times, threatening to replace traditional business models. The identification of critical service performance factors which contribute to customer satisfaction and loyalty is essential for businesses success. The purpose of this...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68488/1/FEP%202018%202%20-%20IR.pdf |