Ultimate customer loyalty's Holy Grail

This research aims to identify the causal factors of ―Ultimate Customer Loyalty‖—The Holy Grail of Customer Loyalty. Implementing these factors should enable a business enterprise (an entity) to increase its market share and achieve long-term customer loyalty, and, hence, profitability. Firstly, thi...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Ow, Mun Waei
Μορφή: Thesis
Γλώσσα:English
Έκδοση: 2017
Θέματα:
Διαθέσιμο Online:http://psasir.upm.edu.my/id/eprint/68496/1/FEP%202018%208%20-%20IR.pdf