The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of th...
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| Format: | Thesis |
| Language: | English English |
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2007
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| Online Access: | http://psasir.upm.edu.my/id/eprint/6881/1/GSM_2006_9.pdf |