Service quality and mediating role of perceived value and international tourist satisfaction on tourist loyalty in 4- and 5- star hotels in Kuala Lumpur, Malaysia
Loyalty has become the most important strategic aim in the hotel industry. However,most customers do not like to revisit the same hotel. The marketing literature has recognized that service quality affects perceived value and customer satisfaction and they had significant determinants of customer l...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69378/1/FEP%202016%208%20IR.pdf |