Effects of exposure to global marketing activities on consumption behavior among university students in the Klang Valley, Malaysia
Among factors that influence consumer behavior, the most purposive is the effect of exposure to global marketing activities. To take advantage of standardization, global companies perform marketing campaigns and strategies which are viewed as serious threats to local economy and culture. Therefor...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/70394/1/FEM%202017%2010%20-%20IR.pdf |